Data analytics has become crucial in helping the Fast-Moving Consumer Goods (FMCG) industries to remain competitive in a rapidly changing marketplace. With the right data, FMCGs are able to pivot their businesses to serve the changing consumer sentiments and make decisions based on backed insights instead of going with their ‘gut’ feel.

A lot of FMCG companies are spending more to get accurate data to help drive their decision-making process.

“The reason why brands and FMCGs are willing to spend money to acquire data is that these data help them to formulate and plan their sales and marketing strategies”, said Vernon Chua, founder of Innergia Lab, a Malaysian-based software company empowering industries with business intelligence reports to help them scale up.

He added, “Data helps them predict consumer demand that will guide their production and manufacturing timelines, getting any of these (production and manufacturing) is extremely costly for the brands.”

Insights gathered from data are effective tools for modern decision-making that help businesses avoid blunders and optimize their sales, especially during a pandemic.

Here’s how big data can help the FMCG industries:


Saves Time and Lowers Costs

saves time and lowers cost

With robust data, FMCGs can plan ahead and make better decisions that will serve them well in the long run. Instead of making decisions based on gut feeling or guesswork, FMCGs are equipped with accurate data points which will help them identify which products are working and which products they should focus on in order to get better margins.


Anticipate Customers’ Needs

In order to remain competitive in a rapidly changing landscape, FMCGs rely on data to better anticipate, understand and meet their customers’ wants and needs. They will have insights on how to implement marketing and driving campaigns to foster long-term relationships, improve user experience and build loyalty to get higher sales conversions.


Deliver Relevant Products

Research and development rely heavily on data analytics. By being able to detect or predict upcoming trends, FMCG will be able to drive strategic roadmaps to develop innovative products, features, and services to stay ahead of the game and remain competitive.


Keeping Abreast of Competitors

Apart from helping companies to stay innovative, data gathered can be used to map out where the company stands among its competitors. Understanding the triggers and barriers to your brand will give you insights into how to serve your customers in the long run and build better brand affinity – giving you a competitive advantage in your industry.


Improved Targeting

With data analytics, FMCGs can understand the different advertising methods that can give them the best returns on investment – by selecting formats of advertisements that can create the most impact. Data can help to map out the SEO keywords, intent, or trends that are the foundation for market research. This allows FMCGs to run more effective campaigns that resonate with their end-users.

improved target

Traditional marketing research is often very costly and time-consuming. Here’s where SYCARDA comes in. Using a powerful data analytics tool, SYCARDA gives FMCGs access to real-time reports of their multiple retail outlets. The personalized dashboard and user-friendly web portal integrate all the data points so that FMCGs can have all the data they need to make informed business decisions.

Ready to find out more about how SYCARDA can help you? Reach out to SYCARDA today.



How can data analytics benefit the FMCG industry?

Data analytics provides insights that help FMCG companies make informed decisions, anticipate customer needs, and stay competitive in a changing market.

Why is SYCARDA important for FMCG businesses?

SYCARDA offers a powerful data analytics tool that gives FMCGs access to real-time reports from multiple retail outlets, helping them make informed decisions and boost sales.

What role does big data play in FMCG marketing campaigns?

Big data enables FMCGs to understand effective advertising methods, select impactful formats, and run campaigns that resonate with their target audience, leading to higher sales conversions.